Company Profile
HUID
(means Skin in Dutch), a skincare brand for men, is
‘all things SKIN’. Men’s grooming is an industry focused on grooming
chauvinism, be it the products or ingredients that sound masculine or the
brands’ communication that represents men in a typical cliched persona. Thus,
we went back to basics to provide meticulous, quality skincare for men and to
relieve all this unnecessary tension.
The inspiration for HUID sparked at
dinner table discussions when Dr. Chaitanya Shukla, a renowned
Dermatologist and father-in-law of Nitya Shukla (Co-founder) expressed his
distress about contemporary skincare products that are ineffective, unreal,
lack scientific credibility and are all about marketing and masculine jingoism,
especially in the men’s grooming or beard products. With his help and proper
scientific research, we created HUID with the most effective, dermatologically
approved ingredients and formulas sourced nationally and internationally, all
under Dr. Shukla’s supervision. Nitya also had help from her husband, Namik
Shukla and brother Sawan Vyas, who are experts in vital departments of the
business, Manufacturing and Product Development and Marketing and later took
leadership roles alongside Nitya.
HUID is an honest attempt that is keen
on providing quality skincare with real solutions and relieving the stress and
pressure that these stereotypical notions and augmented standards of
masculinity add to the Men. HUID is your skincare buddy! And we
will never tell you to be ‘Macho’, ‘Stud’, ‘Rocky’ or ‘Don’ to feel like a
Man/Mard because we want you to KEEP IT
REAL, and with HUID’s effective product range and your self-love, we’ll
make your natural skin glow, soothed and revitalized. HUID – the answer to your
all skincare needs.